Different Types of Digital Marketing

sue talbot, June 20, 2018

If you’re setting up a business in 2019 and your marketing strategy consists solely of placing a classified ad in the local newspaper, boy, have I got some exciting stuff for you! Let me introduce you to the different types of digital marketing that could send your business soaring…

What are the Types of Digital Marketing?

Digital marketing is a collective term for various forms of online marketing intended to get your brand noticed, drive traffic to your website, generate leads and increase conversions.

From social media and content marketing, to PPC and SEO, there are many forms of digital marketing to get your teeth into. It’s all about finding what works best for you, what suits your budget and how much time you can devote to your marketing.

What is Social Media Marketing?

Social media marketing is great for brand exposure and getting customers on your side. Whether you operate in B2B or B2C, there’s a platform out there to suit your business. When done properly, paid advertising on social media can be a relatively cost effective way to target the right kind of people, get sign ups, share content and deliver ROI.

Alternatively, you don’t have to spend a penny; just by investing a small amount of time each day to your social media accounts, you can nurture relationships and grow your followers.

Benefits of Social Media Marketing

    • Build customer relationships

    • Drive targeted traffic to your website

    • Boost SEO

    • Increase backlinks

    • Increase brand exposure

    • Generate leads

    • Share content and create a buzz

What is Content Marketing?

There are endless forms of content marketing, including SEO website copy, blogs, social media, emails, white papers, press releases and articles. Although it’s essential you spend time creating quality content that engages customers and encourages them to read more, click or buy, this is one area of digital marketing you can’t ignore.

Benefits of Content Marketing

    • Improve website rankings

    • Drive organic traffic

    • Stimulate interest and engage customers

    • Boost conversions

    • Become an authority and build trust

    • Increase brand awareness

    • Generate leads

    • Get people talking and sharing

    • Build backlinks

What is SEO Marketing?

If doing it yourself (rather than paying an agency), search engine optimisation is free and only requires your time and ongoing commitment. SEO marketing is the process of getting your website to rank in the search engines. By using a combination of technical processes, optimised content and link building, SEO is one of the most powerful types of digital marketing.

If you don’t have much experience in SEO, it’s definitely worth investing in a training course or leaving it up to the experts, as often it can make or break your website rankings.

Benefits of SEO Marketing

    • Increase website visibility

    • Drive web traffic and leads

    • Improve backlinks

    • Increase site authority

What is PPC Marketing?

Pay per click marketing is a form of online advertising that you can run across various platforms, with Google AdWords being arguably the most popular. By bidding on relevant keywords and phrases and creating targeted, sponsored ads, your page can appear (almost immediately in many cases) at the top of the search engine results pages.

Benefits of PPC Marketing

    • Increase targeted traffic to your website

    • Use in addition to SEO whilst waiting for your pages to rank

    • See almost immediate results

    • Increase conversions

    • Only pay when someone clicks

    • Manage your own budget

What is Affiliate Marketing?

Affiliate marketing is great for when you don’t have much time on your hands. Generally, affiliate marketing is a performance-based form of marketing where you pay an affiliate company for generating traffic and leads. This means you can sit back and let someone else do the work. Although some companies do charge a fixed fee, most will only charge you for the actual leads they provide.

Benefits of Affiliate Marketing

    • Pay only for leads generated

    • Cost effective

    • Someone else does the work

    • Broaden your online presence

    • Increase backlinks

    • Rapid customer acquisition

What is Email Marketing?

This is another powerful type of digital marketing that keeps your customers engaged. By sending regular newsletters, interesting content, timely offers and promotions, you can maintain relationships with existing customers. And what’s more, because they have already signed up and shown an interest in your product or brand, they are much more likely to engage.

Benefits of Email Marketing

    • Nurture established customer relationships

    • Drive traffic to your website

    • Increase revenue

    • Use segmentation to give customers what they want

    • Cost effective

    • Easy to execute

What is Mobile Marketing?

This is a means of targeting mobile users via email, MMS, SMS and apps. With the vast majority of the population now owning some form of mobile device such as smartphone or tablet, you are creating a better user experience for your audience, with much more immediate results.

Benefits of Mobile Marketing

    • Cost effective

    • Achieve higher open rates and click through rates

    • Engage with target audience

    • Gain more immediate results

    • Drive traffic to your website

    • Increase conversions

What is Display Advertising?

Display advertising takes on various forms such as banners, buttons and images. By carefully choosing specific demographics and interests, display ads appear on websites that appeal to your target audience. You can also retarget customers who have previously visited your website or products, pushing them further down the sales funnel.

Benefits of Display Advertising

    • Increase brand awareness

    • Re-engage customers through retargeting

    • Drive traffic to your website

    • Reach a targeted audience

You may find that you have to trial different types of digital marketing to find which one works best for you. It’s important to understand that one size doesn’t fit all so if something doesn’t work, don’t give up, just change direction and try something else.

If you’d like more information about any of the types of digital marketing mentioned above, please get in touch.

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