Are you wanting to be freed from the dreaded writer’s block? Are you running around in circles trying to find keyword ideas? Let me relieve you of those nasty copywriter conditions that can seriously damage your mindset with some of the best tools every web content writer should have.

Google Keyword Tool

Any website content writer worth their weight will be aware of the importance of choosing the right keywords. After all, that’s how you target your potential customers, right?

Google Keyword Tool not only gives you alternative keyword suggestions that you may not have thought of, it gives you an insight into the number of monthly searches for a particular keyword or phrase. It can also give you an indication of the competition levels. Although you need an AdWords account to use the keyword planner, it’s a free tool and one of my personal favourites.

Yoast SEO

There’s a reason why this useful WordPress plugin gets so many rave reviews. As well as creating XML sitemaps and letting you add essential metadata to your web page, it also provides a detailed analysis of your content so you can make any necessary changes before you click publish.


So your content didn’t pass the readability test and you’re feeling confused about why your 50-word sentence isn’t cutting the mustard. Grammarly is another free tool every web content writer should be using. From spotting grammatical errors and spelling mistakes to providing detailed explanations that will help you correct your work, Grammarly has climbed the ranks of the Grammar Police.


Every website owner’s worst nightmare is finding duplicate content on their site or, worse still, discovering that some lazy so-and-so has stolen your original content and destroyed all your hard work, which can seriously affect your rankings. In the blink of an eye, Copyscape can trawl the internet and check your web pages for duplicate content. Better to be safe than sorry!

Google Trends

When you’re writing for the web on a daily basis, it’s inevitable that at some point you’re going to hit a brick wall. As well as providing data about the popularity of keywords and phrases, Google Trends is a great tool for pinpointing seasonal trends. Now you can create award-winning content that will get noticed.


If you’re not quite at that level where you can hire a PA to manage your workload, Trello is the next best thing. Create a content calendar, collaborate with clients and keep track of your lead generation. With three pricing options ranging from $0 – $20.83, Trello is one of the best project management tools online.

Google Analytics

If you want to become a more successful web content writer, Google Analytics is an absolute must. If you shudder at the thought of analysing data, I totally get your pain, but let me assure you, once you get on board with Google Analytics, you’ll never look back. I mean, why wouldn’t you want to know how much traffic your content is generating, where your website visitors are coming from or the demographics of your audience?

Google Search Console

Once you get your head around Google Search Console, it will become your next BFFL! This ingenious tool lets you manage the health of your website, provides up to date keyword rankings and lets you highlight important content that you want to appear in rich snippets.

Now you’re armed with some of the best tools, you can focus on becoming an even better web content writer.

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