By now you’ve probably realised that a great writer can take your content from drab to fab, so it’s vital you hire a freelance writer you can trust. Before you begin your search for a freelance writer, you need to determine exactly what it is that you’re looking for:
Do you want an SEO copywriter for your website?
Do you want a ghostwriter for your blog?
Do you want someone to write your advertising copy?
The following guidelines will help you in your search for that elusive unicorn.
Setting Expectations for a Freelance Writer
Your brief needs to be clear and concise for a content writer to fully grasp your expectations. Consider the style and tone of voice you require, your budget, deadline, word count and subject matter.
There are plenty of writers who will happily churn out content for the minimum wage, but they may not always deliver what you want. You could find typos and grammatical errors because they are rushing to get the job done and, in the end, you may even have to find someone else to re-write the content. Often “cheap” is not best and it could work out costlier in the long run.
A great copywriter will ensure they have all the information they need beforehand and will take pride in their work.
Freelance SEO Copywriter
If you want unique content for your website and are looking to hire an SEO copywriter, make sure their work is original – duplicate content is a definite no-no and will result in search engine penalties.
Are the copywriter’s chosen keywords relevant to your business and product, and do they reflect what your customers are looking for?
Finally, make sure the content flows, with key phrases inserted naturally into the text.
Let’s face it, sales copy is not about the writer having their ego stroked, it’s about selling a product. The copywriter must fully understand your product and customers before they can create accurate and compelling content that sells.
Find Experienced Copywriters
Many of us think we can write excellent copy, especially if we have some form of English qualification, but this isn’t necessarily the case. In all fairness, I started out with the same mindset, however, it has taken years of experience along with blood, sweat and ink to really understand and perfect the art of copywriting.
It’s not just about being grammatically correct or writing an essay your English teacher would love, it’s about knowing your audience, having the ability to adapt your writing style and, more importantly, knowing why you are writing something.
Ask the Questions
A professional copywriter should never take offence at being asked questions about their work and experience, so make sure you ask all the right questions before you assign the job.
How long have you been copywriting?
What have you written in the past?
Do you have examples of your work?
Can you adapt your writing style?
How many words can you write per hour?
Do you charge extra for edits to your work?
What would you do if your client wasn’t happy with your content?
If you really want your website and products to get noticed, hire a freelance writer you can trust.