SEO Guide for Beginners
For many, SEO (Search Engine Optimisation) is an unknown entity shrouded in unfamiliar jargon and can leave you feeling confused, to say the least. So what is SEO? In simple terms, it’s a process that’s undertaken to improve a website’s visibility in the search engine results pages, such as Google, Yahoo and Bing. With page 1 rankings, a website can receive considerably more visitors than say if it was on page 2 or below. It’s estimated that 75% of web traffic is distributed to websites on page 1, so it’s no surprise that everyone is vying for first place, which makes it an extremely competitive game.
There are so many different aspects to SEO that it can all become a little mind boggling, but with these 10 crucial terms explained and useful SEO tips, you’ll have a much clearer understanding.
SEO Tips – 10 Crucial Terms You Need to Know
Keywords and keyword phrases are some of the first things you need to consider when creating new pages on your website as they determine what your page is about and should reflect what your target market is using in their searches. Use carefully selected keywords that accurately represent your content and provide customers with what they are looking for.
Gone are the days when you can stuff excessive keywords into one page to gain a quick page 1 hit. With Google algorithms in place, this will negatively affect your rankings. Not only does keyword stuffing make for shabby and spammy content, it also damages the user’s online experience.
You’ve probably heard countless times that “content is king”, well there’s a reason for that, so it’s well worth listening to. If you generate great content with evenly distributed, relevant keywords or phrases, you’re much more likely to see your website make its way up the search engine rankings. Does your content tell the user what they want to hear? Is the grammar correct? Is it informative and straight to the point? Is it interesting? These are all things you need to consider when creating your content marketing strategy.
Title tags may appear petty to the untrained eye, but these nifty little tags certainly pack a punch. Fundamentally they tell both the search engines and potential customers what your page is about. You should make sure your title tags are accurate and concise, as we all know first impressions last.
AKA alt attributes. Alt text should be used in your images throughout your website so that visually impaired users and the search engines have a clear picture of what the image is. Again, the text should be accurately descriptive, concise and not stuffed with irrelevant keywords. Using alt attributes correctly makes your website accessible and SEO friendly.
This useful hyperlink text must use relevant keywords to link to relevant pages and should be inserted into the body of the content, providing the search engines with information about the link destination page and also improving user experience.
Similar to the title tag, the meta description is used to describe in more detail what your page is about. The information appears in the search engine results pages (SERPs) and although it doesn’t affect your website’s rankings, it can increase click through rates when you use compelling content and a strong call to action.
Search engine results pages are the pages that appear when you enter a search query into a search engine. They display the most relevant web pages that match your keyword search.
Internal and external link building is used to increase the authority of your website and to improve user experience. Internal links direct users to relevant pages within your website, while external links either link to or from another website.
Indexing and How it Works
When you generate new pages on your website, the search engines will crawl and index them, in other words, they store them in a database so that the information on the page can be found by users in the search engine results pages.
We’re not going to lie, there’s a lot to learn about SEO but hopefully, with this information to hand, you’ll be off to a good start. If you would like to know more about search engine optimisation, get in touch