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Digital Marketing Courses for Beginners

Designed for beginners with little or no previous experience, these introductory courses cover the essentials of online marketing. You will learn about various forms of online marketing and how to create the best strategy for your business. Don’t worry if you’re not familiar with SEO, Facebook advertising or content strategy, as the courses will explain everything clearly and concisely, giving you a much greater insight and enabling you to put your newly taught skills into practice.

An Introduction to SEO (4 hours)

SEO – an overview

Keyword research

Content strategy

On-page optimisation

Off-page SEO

                                                         

An Introduction to Facebook Advertising (2 hours)

Build effective advertising campaigns

Understand your main advertising objectives

Target specific and relevant audiences

Create optimisation and bid strategy

Create various designs and appearance

Measure success

                                                       

An Introduction to Content Marketing (2 hours)

Creating content for social media

Content and SEO

Creating content for your website

Analysis of content strategy

                                         

The courses are led by Sue Talbot, Director at Boot Creative.

If you would like further information about the digital marketing training courses, get in touch.

Email Sue@bootcreative.co.uk or call 07584 574002

Sue Talbot