Digital Marketing for Beginners
Designed for beginners with little or no previous experience, this one day Digital Marketing Training course covers the essentials of online marketing. You will learn about various forms of online marketing and how to create the best strategy for your business. Don’t worry if you’re not familiar with SEO, the course will explain everything clearly and concisely, giving you a much greater insight and enabling you to put your newly taught skills into practice.
Introduction: Digital Marketing in 2019
SEO – an overview
What is SEO and how does it impact on your business?
Google Algorithms – keeping up to date
SEO Content and Strategy
What are SERPs?
Keywords and what to do with them
Keyword Research – reaching your audience
Monitoring your Rankings
Types of Content
Technical SEO – Understanding your Website
What are Spiders?
Choosing the best tools for the job
Monitoring your Traffic
Understanding your Audience
Social Media Marketing
Choosing the right platforms
What are the Costs?
The Power of Social Media
Social Media Tools
Creating a Facebook Campaign
Data Capture and GDPR
Open Rate and CTR
The course is led by Sue Talbot, Director at Boot Creative.
If you would like further information about the digital marketing training course, get in touch.
Email Sue@bootcreative.co.uk or call 07584 574002