Digital Marketing for Beginners

Designed for beginners with little or no previous experience, this one day Digital Marketing Training course covers the essentials of online marketing. You will learn about various forms of online marketing and how to create the best strategy for your business. Don’t worry if you’re not familiar with SEO, the course will explain everything clearly and concisely, giving you a much greater insight and enabling you to put your newly taught skills into practice.

Course Content:

Introduction: Digital Marketing in 2019

SEO – an overview

What is SEO and how does it impact on your business?

Google Algorithms – keeping up to date

SEO Content and Strategy

Google Guidelines

What are SERPs?

Keywords and what to do with them

Keyword Research – reaching your audience

Search Tools

Competitor Analysis

Monitoring your Rankings

Types of Content

Search Analytics

Link Building


Technical SEO – Understanding your Website

What are Spiders?


Structured Data

Website Health

Webmaster Tools

Choosing the best tools for the job

Google Analytics

Getting Started



Monitoring your Traffic

Understanding your Audience

Social Media Marketing

Choosing the right platforms

What are the Costs?

The Power of Social Media

Social Media Tools

Creating a Facebook Campaign

Email Marketing

Data Capture and GDPR


Open Rate and CTR

A/B Testing

Service Providers

The course is led by Sue Talbot, Director at Boot Creative.

If you would like further information about the digital marketing training course, get in touch.

Email Sue@bootcreative.co.uk or call 07584 574002

                                                                         Sue Talbot